Why “Tweed Waves”
Tweed was never meant to move.
Historically, it belonged to fixed places countryside estates, cold landscapes, inherited wardrobes.
It stayed where it was born.
Heavy. Grounded. Static.
We questioned that stillness.
From Twill to Waves
At its core, tweed is built on a twill structure diagonal, rhythmic, directional.
Those lines are not random.
They already suggest movement.
We didn’t invent motion.
We revealed it.
By reinterpreting twill, we transformed structure into flow.
Not sharp diagonals anymore but waves.
Soft, continuous, evolving.
Thus, Tweed Waves.
A Fabric in Transit
In this collection, tweed is no longer tied to a single place.
It moves.
Each form, each piece, places tweed somewhere unfamiliar — a hoodie, footwear, modern silhouettes.
Every new placement becomes a new environment.
And in every environment, tweed reacts differently.
It bends.
It adapts.
It forms new waves.
Why Waves
Waves are never identical.
They repeat in motion, not in form.
That is how this collection exists.
Tweed travels from place to place.
Each displacement reshapes it.
Each encounter creates a new expression.
What you see is not repetition — it is evolution.
The Philosophy Behind the Name
“Tweed Waves” is not a visual concept alone.
It is a state of movement.
A fabric leaving its origin.
Crossing boundaries.
Accepting transformation.
Not breaking with history
but refusing to stay confined by it.
Our Position
We don’t anchor materials to their past.
We let them move.
Tweed is no longer still.
It travels.
It changes.
That movement leaves traces.
Those traces are the waves.
Arvini